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Index des articles > Actu séries > Virgin 17 & Virgin Radio dès le 1er Janvier

Virgin 17 & Virgin Radio dès le 1er Janvier

Article posté par ΨKeitaro.
Paru le vendredi 21 décembre 2007 à 11:34
Vu 1481 fois.

Virgin 17 & Virgin Radio dès le 1er Janvier

infoscine

ACTU CINE

Virgin 17 & Virgin Radio dès le 1er Janvier

« Virgin 17 » et « Virgin Radio » arrivent en remplacement des marques « Europe 2 tv » et « Europe 2 » Didier Quillot, président de Lagardère Active a déclaré : « Notre objectif est de ringardiser définitivement NRJ et Skyrock ! ». La chaine change donc de visage et de logo. Peu ou pas de changements de ligne éditorial cependant, restant sur ce qui a fait le succès du groupe ces dernières années. Pop rock à la radio comme à la télé. Lagardère a acquis la licence de la marque Virgin pour 10 ans, en échange d'un reversement de 0,5 à 1 % du chiffre d'affaires. Le lancement est attendu le 1er janvier prochain dès 00h01. Nouvelle marque, nouveau logo et nouveau slogan : "Get More" (« avoir plus »).

Autres nouveautées : quelques séries comme Nana et Tokyo Tribe 2 sans oublier les rediffusion de GTO maintes fois diffusés à l'antenne mais aussi des séries pour ados comme Skins (diffusée sur Canal+), Greek ou bien encore Best year. Enfin, on notera l'apparition pour la première fois de The Black Donnellys ou une émission de télé réalité de Channel 4 nommé : Shipwrecked.

Les animateurs Cauet et Christophe Dechavanne, via leur maison de prod seront également présent lors du lancement de cette nouvelle ligne éditoriale Paparanews, La minute de trop, ainsi que la version française de Next

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